PRODUCT PORTFOLIO

MORTEIN – Brand Overview

Mortein is an Australian brand of household insecticide owned by Reckitt Benckiser. Together with its sister product Aerogard, a popular insect repellent, Mortein has become something of a household name in Australia, owing much in this regard to its cartoon antagonist, Louie the Fly in the advertisements. Louie was drawn and animated by Geoffry Morgan Pike and made his first appearance on Australian TV in 1957. In a jingle created by Bryce Courtenay it was used in animated TV commercials since 1962, he proudly sings of his own dirtiness, claiming to be afraid of no-one except "the man with the can of Mortein."

Mortein's slogan is "More smart, more safe, Mortein." The word "Mortein" is a combination of the French word "mort" (dead) and the German word "ein" (one).

Mortein "Insect Seeking Fly Spray" uses the active ingredients Allethrin (2.09 g/kg) and Resmethrin (0.39 g/ kg), both Pyrethroid neuro-toxins which are not known to be harmful to humans in typical doses, and break down after one or two days. Mortein is also available in New Zealand and India. It is a very popular insecticide brand in Pakistan Reckitt Benckiser Pakistan Limited.


DETTOL – Brand Overview

Dettol is the trade name for a line of hygiene products manufactured by Reckitt Benckiser.

The original Dettol liquid antiseptic and disinfectant is light yellow in colour in the concentrated form but, as several of the ingredients are insoluble in water, it produces a milky emulsion of oil droplets when diluted with water, exhibiting the ouzo effect.

The active ingredient in Dettol that confers its antiseptic property is chloroxylenol (C8H9ClO), an aromatic chemical compound. Chloroxylenol comprises 4.8% of Dettol's total admixture, with the rest made up by pine oil, isopropanol, castor oil, soap and water.


LIZOL – Brand Overview

Lysol is a brand name of cleaning and disinfecting products distributed by Reckitt Benckiser. The line includes solutions for hard and soft surfaces, air treatment, and hand washing. The active ingredient in many of the Lysol products is benzalkonium chloride. The active ingredient in the Lysol Power and Free line is hydrogen peroxide.


DISPRIN – Product Overview

To relieve minor aches and pains, as an antipyretic to reduce fever, and as an anti-inflammatory medication

Treatment of scurvy. Adjuvent therapy in common cold, asthma, cancer, atherosclerosis, Thalassaemia. Metabolic disorders

Calcium & Vit deficiency states, pregnancy and lactation, rickets, post menopausal, chronic renal failure.


DERMICOOL - Product Overview

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ROBIN - Product Overview

The Robin blue powder is an true ultramarine Blue, which is in use from centuries, even you can trace back its use in the Michel Angelo paintings, it was a very costly material, since it used to be extracted from Lapis Lazuli a semiprecious stone, but the use of it was due its stability and absolute harm less character, the method of synthesizing Ultramarine was developed only in 19th century. The use of “Ultramarine Blue” in Laundry is a traditional and time-tested post washing aid to improve whiteness of white fabric. The high purity of shade of, b> “Ultramarine Blue” compared to other pigments & dyes has made it unique for laundry application. Ultramarine blue is a safe blue for use because it is not harmful to skin in contact or any type of fabric and also not affected by residual cleaning agent if present in the fabric. The fine suspension of blue particles in water produces an even coloring of the fabric, ie , even whiteness. The uniform application of blue on the fabric leads to unique whiteness. Reckitt’s laundry grade blueRobin Powder because of its extreme fineness &dispersion booster additives, disperses very easily & uniformly in water. This grade also is most popular among the users due to its high tinting strength, consistent quality & value for money.


MR. BRASSO – Brand Overview

The Long Lasting and Reliable Mr. Brasso Glass and Household Cleaner is a liquid detergent that will shine your house. Mr. Basso comes in a plastic bottle and can be used to clean your toilet, kitchen, bedroom, or dining room. It will remove the dirt and kill the germs in your house.


TRIX– Brand Overview

Trix has been specifically formulated to deal with the tough jobs. This formulation has been developed for Foodservice, Hospitality and Industrial applications to produce reliable results cost efficiently.

Powerful cleaning action - special enzymes actively target and remove tough baked on food. Removes tough stains - Active Oxygen removes tough stains such as tea and coffee.

Rinse aid action helps prevent streaking, leaving dishes and glasses sparkling clean


AIRWICK – Brand Overview

Air Wick, a world famous air freshener brand with 100-year history, is sold to over 60 countries across the globe, whose market share ranks No.1 in Europe and No.2 in the world. It is committed to creating a welcoming home with fragrance and delight, making home full of freshness and away from smells, the most desirable place.

It launched the first Freshmatic in the Chinese market, whose built-in intelligent wafers can automatically release fragrance at regular time, leading the innovation in the air freshener market.


VEET – Brand Overview

Veet, formerly called Neet and Immac, is a current trademark of chemical depilatory internationally sold products manufactured by Reckitt Benckiser. Hair removal creams, mousses and gels, and waxes are produced under this brand. It has previously created similar products under the names Neet and Immac.

Veet's hair removal products contain thioglycolic acid and potassium hydroxide. These ingredients react to generate thedepilatory chemical potassium thioglycolate, which according to the company, increases hair loss. The effect is to break the disulfide bonds of the keratin molecules in hair. This reduces the tensile strength of the keratin so greatly that the hair can be wiped away.


LIVON– Brand Overview

Livon Silky Potion is a hair serum that puts an end to tangled, dry and unmanageable hair. It promises protection of hair cuticle with its unique 'CutisoftTM' Formula. The CutiSoftTM Formula softens the cuticle by forming a coat on the hair strand and sealing in the moisture with a layer of protection giving you silky, smooth and manageable hair. Enriched with Vitamin E, Livon Silky Potion smoothens and softens your hair so you can let your hair down anytime and anywhere.


SETWET – Brand Overview

The perfect way to step out in style with Set Wet's revolutionary range of Waxes, Gels and Deos. Making sure you're always very very sexy.

Style has a new mantra with Set Wet's range of Deodorants, and Hair Gels. Set Wet Deodorants They say half a man's personality lies in the way he smells! With nine irresistible fragrances: Bite, Rave, Lounge, Cool, Macho, Adventurer, Sexy, Casanova & Romeo. Set Wet Deos let you explore every facet of your irresistible personality and lets you go truly wild! It also has Non-Aerosal offerings-Cool & Devil. So go ahead and choose one which complements your unique style, whether cool or wild, suave or bold, casual or intense! Set Wet Hair Gels It's the first impressions that last, don't they? So what if will you be sporting today? A cool Elvis pompadour, or a red-hot mohawk? Whatever the occasion and whatever be your hair type, Set Wet's range of Alchohol-Free hair gels lets you get creative with your hair with any of its 5 variants: Cool Hold, Vertical Hold and Wet Look, Casual Hold, and Ultimate Hold. Go ahead and choose one, which complements your unique style, whether cool and suave or spunky and wild!


ROBINSON PATENT BARLEY – Brand Overview

Robinson's Patent Barley is excellent for thickening gravies & soups, making barley water & porridge. For information on ordering ROBINSON'S PATENT BARLEY FLOUR.


ECLIPSE – Brand Overview

Eclipse Perfumed New Moon Deodorant Spray - The invigorating New Moon lays a sensual trap that only a few can escape. While the night is still young, become the spark of the festivel and draw everyone with your raw and innocent passion. Laced with the sweet fragrance of Rose and a hint of delightful Black Currant, New Moon is bound ti capture many an imagination. Go on and cast a spell over the world. Let the light be on you and an 'Eclipse' everywhere else.

Eclipse Perfumed Morning Star Deodorant Spray - The sun does the job by backoning a brand new day. now it's your turn to spread whiffs of morning freshness throughout the day. Spread the chirpiness of Chypre through Morning Star. College might seem dull until you enliven the ambience and the fantasies of the mortals around you. Go on and cast a spell over the world. Let the light be on you and an 'Eclipse' everywhere else.

Eclipse Perfumed Midnight Sun Deodorant Spray - Become the one that dazzles the night away on the dance floor, effortlessly. 'Setting the floor on fire' has just found out the true meaning in you. It's a lot of you, a bit of the scintillating jasmine and the lingering aroma of Ylang-Ylang in Midnight Sun. Without reluctance, invite the attention. Go on and cast a spell over the world. Let the light be on you and an 'Eclipse' everywhere else.

Eclipse Perfumed Twilight Deodorant Spray - Every romantic date in the evening has its mysteries. Become one of them. They mystical fruity and spicy fragrance of Twilight, stirred effectively with your beauty, will deliver a heady mix of a concoction that will be difficult to fathom. Go on and cast a spell over the world. Let the light be on you and and 'Eclipse' everywhere else.

Eclipse Perfumed Outshine Deodorant Spray - With your natural charisma and a little help from Outshine, captivate the senses of everyone in the vicinity and set their pulses racing throughout the day. Let the energizing citrus and the dashing fragrance of green tea hold people's attention, naturally. Stand out even while mingling. Go on and cast a spell over the world. Let the light be on you and and 'Eclipse' everywhere else.

Eclipse Perfumed Cool Noon Deodorant Spray - The tempers and the sun might soar. But the calmness of the flowery Cool Noon guides you through the day, building its serene aura around you. And as you present yourself unassumingly for the power lunch, People at the table know who is calling the shots. Go on and cast a spell over the world. Let the light be on you and and 'Eclipse' everywhere else.

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