PRODUCT PORTFOLIO

RIN – Brand Overview

Striking white clean clothes help us make great impressions on the people we meet and also provide us the confidence to realize our ambitions. Rin Power White understands this need and strives to deliver best whiteness.

Over the years, Rin Power White has undergone several innovations to meet the changing consumer needs. The new and improved Rin Power White has the ‘world’s best yellowness removal technology’, that removes the faded yellowed look from your favorite white shirt. Rin Power White provides a premium laundry experience at an affordable price.


WHEEL – Brand Overview

Striking white clean clothes help us make great impressions on the people we meet and also provide us the confidence to realize our ambitions. Rin Power White understands this need and strives to deliver best whiteness.

Over the years, Rin Power White has undergone several innovations to meet the changing consumer needs. The new and improved Rin Power White has the ‘world’s best yellowness removal technology’, that removes the faded yellowed look from your favorite white shirt. Rin Power White provides a premium laundry experience at an affordable price.


VIM – Brand Overview

Striking white clean clothes help us make great impressions on the people we meet and also provide us the confidence to realize our ambitions. Rin Power White understands this need and strives to deliver best whiteness.

Over the years, Rin Power White has undergone several innovations to meet the changing consumer needs. The new and improved Rin Power White has the ‘world’s best yellowness removal technology’, that removes the faded yellowed look from your favorite white shirt. Rin Power White provides a premium laundry experience at an affordable price.


SURF EXCEL – Brand Overview

Children are so involved in what they do that without noticing they can get dirty in a matter of minutes. However, Surf excel realizes that this should not stop them from trying to explore the world around them.

The all new Surf Excel has the power of lemon, liquid blue and soap bar that helps in removing multiple stains with just 1 product.

Surf excel is the highest selling premium washing powder in Bangladesh. Over the last twenty years it has anticipated the changing washing needs of the Bangladeshi homemaker and constantly upgraded itself.

Surf excel is a champion of unleashing human potential. Consequently, it believes that children learn best when left to discover things on their own. For any consequential stains there is Surf excel, which now has the ability to remove multiple stains.


LIFEBUOY– Brand Overview

Lifebuoy is known traditionally for its red bulky bar and distinct smell but has over the years slowly changed to meet the changes in consumer needs and now Lifebuoy comes in four germ-fighting forms.

The latest re-launch of the soap in 2009 has proven how Lifebuoy is in accord with the changing lifestyles and requirements. The new mix includes a new formulation, making it more relevant to both new and existing consumers.

The new Lifebuoy variants are shaped even more efficiently to keep the soap more dry while giving more lather faster and with using less water, making them longer- lasting and budget efficient. The modern packaging also gives Lifebuoy a better feel, fragrance and effectiveness.


LUX– Brand Overview

It is the goal of Lux to give women that million-dollar feeling every time they use a Lux product, be it one of their fragrant beauty soaps or refreshing body washes. Lux believes beauty doesn’t have to be a chore and brings a combination of fun, pleasure and comfort to women’s beauty routines all over the world. Since its start in 1924 as the first mass marketed beauty soap, Lux has made its way to over 100 countries across the globe and is now the most recognizable soap brand in the world. During this long journey, some of the world’s most talented and beautiful women have become a part of Lux’s history as brand ambassadors.

Lux combines exquisite fragrances with the most exotic ingredients to give you a truly unique bathing experience. You can choose from the following luxurious soaps and body washes.


VASELINE– Brand Overview

In 1869, Robert Chesebrough, a dispensing chemist, discovered something amazing. He discovered a 100% natural product, rich in minerals from deep within the earth yet totally pure, which had remarkable healing properties when applied to cuts, burns and abrasions of the skin. That product was branded Vaseline petroleum jelly.

Just as Robert Chesebrough in the 1800s, we continue to be motivated by a passion and curiosity about skin. It's an incredibly complex and miraculous creation of nature. It protects us from adverse climate and from infection. It recreates and regenerates itself through our lives. It stretches, yet retains its form. It is waterproof, yet it can emit water.

It is easy to take skin and all of its properties for granted, but Vaseline never has. For over 130 years Vaseline has marveled at skin, and through our products we share everything we've learnt over all those decades about how skin works and how to keep it in great condition. We are constantly developing accessible, everyday skincare products to help keep your skin amazing.


SUNSILK– Brand Overview

Sunsilk was launched in 1964 and is now a global brand with presence across 80 countries. Sunsilk’s hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability that gives a 20-something girl the confidence to express herself.

KEY FACTS

  1. Number 1 in Asia, Latin America and the Middle East.
  2. Salesofmorethan€1billionayear.
  3. Selling in 80 countries.
  4. Also sold as Elidor, Hazeline, Seda and Sedal.
  5. Recent Awards: Holds the Guinness World Record for the most heads of hair washed and styled in one day.
CLEAR– Brand Overview

CLEAR believes that a healthy, nourished scalp is the source of protection against scalp problems and the foundation for strong, healthy beautiful hair.

One of our most exciting breakthroughs is Nutrium 10, which deeply nourishes the scalp – where it matters most. Not only does it address the symptoms of scalp problems but also nourishes your hair from root to tip.

At the CLEAR Paris Institute, we understand that men and women’s scalps are different.

In 2011, CLEAR’S Nutrium 10 innovation was presented to the world’s leading skincare specialists at the International Academy of Cosmetic Dermatology’s World Congress. After seeing the product in action, 90% of delegates at the event said they would recommend CLEAR to patients with poor scalp health. And nine out of ten of those surveyed agreed Nutrium 10 represented a superior way to stop dandruff returning.


CLOSEUP– Brand Overview

Closeup is the number 1 toothpaste of Bangladesh and the first gel toothpaste of the world. It gives you the freshest breath and dazzling smile which ignites a mouth to mind confidence. Closeup has been serving the oral care needs of this country since 1984. The brand with its exciting product line and advertising quickly became the number 1 choice of Bangladeshi consumers.

Closeup has a range of highly awesome toothpastes that offer all manner of results for stronger, whiter, healthier teeth and extra fresh breath. It is currently available in 3 flavors in Bangladesh: Menthol Fresh, Red Hot & Peppermint Splash.

In 2012, Closeup introduced the first locally made bi-colored toothpaste in Bangladesh: Closeup Fire Freeze. It is a combination of a warm red gel and a cool blue gel that gives you a dual sensation so that you can really feel the long lasting freshness.


PEPSODENT– Brand Overview

Closeup is the number 1 toothpaste of Bangladesh and the first gel toothpaste of the world. It gives you the freshest breath and dazzling smile which ignites a mouth to mind confidence. Closeup has been serving the oral care needs of this country since 1984. The brand with its exciting product line and advertising quickly became the number 1 choice of Bangladeshi consumers.

Closeup has a range of highly awesome toothpastes that offer all manner of results for stronger, whiter, healthier teeth and extra fresh breath. It is currently available in 3 flavors in Bangladesh: Menthol Fresh, Red Hot & Peppermint Splash.

In 2012, Closeup introduced the first locally made bi-colored toothpaste in Bangladesh: Closeup Fire Freeze. It is a combination of a warm red gel and a cool blue gel that gives you a dual sensation so that you can really feel the long lasting freshness.


FAIR & LOVELY– Brand Overview

The World’s No. 1 fairness cream brand, Fair & Lovely, is used by nearly 80% of the households of Bangladesh, making it the second biggest Fair & Lovely market in the world. Over the years, Fair & Lovely has constantly evolved and expanded in its quest for perfection and the technology is now available in around 27 countries across the world. The brand believes in empowering individuals to Re-script their Destiny.

Fair & Lovely's skin-lightening technology is known to be the best in the world. However, this hasn’t stopped the brand from innovating further to pioneer the development of cutting-edge fairness solutions.

The brand's commitment towards empowering individuals has inspired the initiation of Fair & Lovely Foundation. Time after time the foundation initiates various education & employment- related programs that give individuals the power to overcome all barriers & change their lives.


PONDS– Brand Overview

Pond's is not just about looking beautiful but also feeling beautiful. It understands the significance of beauty as a harbinger of love in woman’s life. With a presence in over 56 countries, Pond’s is a name synonymous with skin care for almost a century now. It has passionately led the way in understanding a woman’s skin care and beauty needs. It has cut across many age groups and skin care requirements.

Today Pond’s has spread its wings to cover anti- ageing, skin lightening, oil-control, moisturizing and other skin requirements. In addition, each range within the portfolio offers diverse set of options, which include day creams, night creams, serums, masks, eye treatments, facial foams and more.

While all you women stay busy balancing work, family and all the other hassles daily, POND'S tries to provide a helping hand and simplify life by making skin care easy with beautiful results every time.


DOVE– Brand Overview

Dove knows that superior care that deeply nourishes and replenishes is the only way to get truly beautiful hair. Hair is depleted of essential nutrients on a daily basis. The environment exacerbates this, or when hair is genetically dry, or is undergoing aging or being damaged by styling. That is why Dove has developed specifically tailored solutions to deeply nourish dry hair and repair damaged hair, leaving it properly cared for so that it feels as good as it looks.

Irrespective of seasons, our skin needs moisturizing. With 1/4th moisturizing cream, Dove Bars provides a complete moisture care.


KNORR– Brand Overview

Knorr is Unilever’s biggest brand globally, and is now available in Bangladesh through Knorr Soups.

Knorr Soup is a tasty and healthy snack option for the whole family with the goodness of real ingredients - containing Real Chicken and Vegetables. Knorr soups ensure low levels of cholesterol and fat and give you a bowl of soup that is a healthy snack with an amazing taste.

Knorr soup is currently available in 4 delightful flavors: Sweet Corn Chicken, Chicken Ginger, Chicken Mushroom and Classic Thai. With such great taste and health benefits family time will become even more exciting with Knorr Soups!

Knorr as a brand has always set out to empower homemakers and enable them to make healthy, wholesome and delicious food options. Knorr plans to become the ultimate partner to homemakers in making mealtimes amazing, by providing a range of products and formats, created by Knorr’s expert chefs.

All Knorr products are healthy, completely preservative free & low on sodium & cholesterol content.


TAAZA– Brand Overview

Taaza stands for premium quality, bringing in the world famous tea blending expertise and heritage of the Brooke Bond House.

The unique blend of Taaza will provide the perfect cup of tea- a sip of which will simply refresh life.

The whole journey of Taaza from LEAF TO LIP is phenomenal and combines science with art. Each leaf from which Taaza is made is selected from the finest tea gardens of Bangladesh. Our world-class tea tasters and expert’s blend the tea that results in the exceptional colour, superior taste and impeccable aroma of each “Dana” of our brand. Taaza makes sure that this phenomenal journey also resonates in every end cup as absolute refreshment!


REXONA– Brand Overview

The Rexona brand was originally invented almost a century ago, in 1908 to be exact, by an Australian pharmacist couple. Since then, the deodorant technologies that Rexona offers have advanced by leaps and bounds.

The newest technology from Rexona uses microcapsules to deliver unprecedented efficacy. Microcapsules dissolve in sweat and release perfume when your body heats up, ensuring superior staying power compared to other deodorants.


LAKME– Brand Overview

Contemporary beauty expert Lakmé continuously innovates to offer a wide range of high performance and world class color cosmetics, skincare products, and beauty salons. Combining international cosmetic technology with an in-depth understanding of the woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios.


AXE– Brand Overview

Cool, adventurous and designed to keep guys a step ahead in the dating game, Axe is one of the most popular male grooming brands in the world.

Unilever’s research and development teams work with a panel of ‘expert noses’ to create Axe products, and come up with fragrances that help men smell and feel their best. But the scents aren’t just developed in the lab. Every aroma is tested on the target audience – real women.

The Axe effect is also creating a buzz in social media. The official Axe Facebook page launched in 2010 and has more than 3.5 million fans, while more than 1.2 million users have viewed Axe’s advertising and video games on the official Axe YouTube channel.

Axe’s award-winning, attention-grabbing ads never fail to push boundaries. They’ve impressed judges at the prestigious Cannes Lions Advertising Awards too – we’ve won more than 10 of the event’s sought-after accolades.


PUREIT– Brand Overview

Pureit is an innovation that addresses one of the biggest technological challenges of the century – that of making safe water accessible and affordable for millions. Made with high-quality food-grade plastic, Pureit’s Classic Model has a maximum capacity of 18 liters and provides water at a cost of less than 50 paisa/liter.

Pureit’s GermKillTM Process removes all kinds of dirt, germs and parasites through its 4-step advanced water purification technology and the output water from Pureit meets stringent criteria for microbiologically safe drinking water from one of the toughest regulatory agencies, the US-based Environmental Protection Agency (EPA).

Pureit is not only revolutionary: it is the first of its kind. With the promise of giving “as safe as boiled water without the hassles of boiling”, Pureit directly purifies tap water without electricity or gas, thus saving valuable natural resources. Essentially, this means that consumers no longer need to boil their water or even filter it: drinking safe water is now as easy as pouring tap water into a Pureit!


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